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A camera that can shoot 360-degree spherical images in a single shot RICOH THETA SC2 for Business

Equipped with easy-to-use modes for business such as real estate

February 5, 2020

TOKYO, February 5, 2020 – RICOH COMPANY, LTD. and RICOH IMAGING COMPANY, LTD. will release the RICOH THETA SC2 for Business. The SC2 for Business is the entry level model to the RICOH THETA 360° camera series designed for business use and capable of capturing 360° still images and video footage.

RICOH THETA SC2 for Business

Since its release in 2013 as the world's first*1 360° camera, “RICOH THETA” has been used in a multitude of environments and offers unlimited potential for image expression. Due to the rapid growth of the VR (virtual reality) market, the increasing number of social media services that are compatible with 360° images, and the growing demand for 360° images in the business market, 360° photography has become increasingly relevant.

The gray body color of the new RICOH THETA SC2 for Business is especially designed for this new business model. The SC2 for Business has a preset “Room” mode with HDR settings suitable for shooting indoors or inside a car, which is the default mode when you turn on the camera*2. There is also a self-timer function which enables time-shift between shooting with the front and rear lens.

These functions make this model fit for use in businesses such as real estate and automobile sales, where pictures are often taken indoors or inside cars.

The RICOH THETA SC2 for Business snaps photos at approximately 14 megapixels with smooth, immersive 360°spherical video at 30 fps (frames per second) in 4K (3840 × 1920 pixels). In addition, the OLED (Organic EL display) in the lower section of the body allows at-a-glance checking of a range of information such as setting modes and remaining battery power. It also features a new button that lets the users switch to self-timer mode, making the camera easier to operate in a standalone manner.

Ricoh will continue to expand its business in order to extend the use of 360° images and videos from leisure to business use.

*1:
For consumer products, this refers to the fact that the camera can capture the entire space surround the photographer, not just in a half-sphere or horizontal direction, in a single shot. (As of October 2013. According to Ricoh research.)
*2:
This model is not equipped with preset Face, Night View, and Lens to Lens Exposure.
Product name RICOH THETA SC2 for Business
Body color gray
Accessories:
USB cable, dedicated case

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|?About Ricoh?|

Ricoh is empowering digital workplaces using innovative technologies and services enabling individuals to work smarter. For more than 80 years, Ricoh has been driving innovation and is a leading provider of document management solutions, IT services, communications services, commercial and industrial printing, digital cameras, and industrial systems.
Headquartered in Tokyo, Ricoh Group operates in approximately 200 countries and regions. In the financial year ended March 2019, Ricoh Group had worldwide sales of 2,013 billion yen (approx. 18.1 billion USD).
For further information, please visit www.dafgoj.live

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? 2020 RICOH COMPANY, LTD. All rights reserved. All referenced product names are the trademarks of their respective companies.

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